Hotel Creativity takes on two of the most important questions facing business leaders today:
Henrik Hyldgaard provides a refreshing argument in favor of creativity that places him front and center in the current world of business strategy. His point of difference – a compelling case that is, creativity not only can be taught, but must be taught – in absolutely every business, large or small. Hyldgaard weaves familiar examples like Apple, Bang & Olufsen and unusual examples like the Lingerie Football League into a story about the power of creativity to transform business.
After reading this, you’ll want to recapture the imagination and spirit you had as a child, check yourself in at the state of mind that Hyldgaard calls “Hotel Creativity”, and begin to reignite your energy for sustainable change within your organization. Be prepared for a refreshing wake up call and a step-by-step process for how to revitalize your entire working life.
Bestselling author of Find Your Next Founder,
the Business Genome project